Reflecting Proposal

The budget which I created in my FMP proposal as a rough estimate has proven to be slightly incorrect. Below is a copy of what I thought I would need to pay for:

TOTAL ESTIMATE: £410

---

I underestimated greatly on the price it would cost to get my magazine printed. For three copies it cost me £225

I also had to pay out £100 altogether to get certain models to come down - travel expenses and dinner paid for

Shooting materials came to £150 for makeup, styling and hair products 

Material Research came to £60 therefore I was correct in giving myself that budget

Graphic Designer: £50

ACTUAL TOTAL: £585

Originally I gave myself a budget of £500, however due to my new job I have been able to afford more. If I was to do this project again I would search for funding and/or a sponsorship from another copy and I would be able to afford more facilities. Originally I wanted to pay for a professional retoucher who I have worked with before I could not afford to pay him the amount he was asking for. Through this though I have developed my own skills in photoshop. Budget is very big part of the creation of the magazine and I think before the project I greatly underestimated how much money I would need. Luckily I have good contacts who owed me favors for shoots I have done previously e.g. photographers. 

---

PROPOSED Target Market:

The target market of the magazine will be quite broad within the genres of fashion, art and culture. This will appeal to the creative individuals within the industries, such as makeup artists, fashion photographers or stylists, whether that be students or professionals of all ages.
Not only will this magazine attract industry workers, but also those who appreciate the diversity of art and self-expression.
The magazine aims to target:
- Income bracket: working class and above due to price of magazine
- Average age range of 18 to 30 (see appendix fig. 23)
- Both female and male audience within the UK
- Creative, open minded people with an interest in avant-garde beauty and fashion
- Those who are interested in and appreciate artistic expression towards cultural and political topics
- Students, aspiring artists or those working within the industries who are looking for inspiration

---

ACTUAL TARGET MARKET:
The target market has only slightly changed with the age ranging from 18 to 25 of both female and male UK residents. 
I also have changed who the magazine is aimed at. It will be aimed at people who are aspiring to be in the industry such as makeup artists, stylist and photographers, would be part of the aim to reach out to, I also think it will be popular with young adults who are interested in fashion, art and makeup.

The target market I previously create was too broad and unrealistic where as I feel this target market is better suited now I have seen the final print. 

---

Timetable 

This was the proposed timetable which I was aiming to work by, however due to being offered other jobs on top of doing my final major project, I had to be more savvy which the amount of work I did each week. I aimed to finish all my photoshoots by the end of April, however I finished them around the middle of April giving myself more time for the writing and set up of my magazine which now I am thankful for. 
Also with the situation of my back going, leaving my flat and bed-bound for a few days I used that time productively to finish all my my written work and getting others to write columns and articles for me. 

Other project which I have taken part in have been:

Briton, The Road to Modernity - a 5 episode documentary 
Hair Specialist - Paid - Between 16-20 Days filming in total not including research, wig hiring and meetings.

The Structured Runway - One night Catwalk in Southampton
Hair Stylist and Makeup Artist - 3pm until 10pm not including meetings and prep

Megan Jordan Photography - 3 photoshoots for university project

Bettie-Harold Sodipo - 5 photoshoots for university project - 3 looks per day, 5 full days

The Encore - Makeup Artist and Hair Stylist, Live Recording for 2 days 9am - 6pm

Abi Murray FMP - Hair and Makeup Assistant/Social Media 1 Full Day

Freelance Hairdressing 

Fashion Photography Look Book, 1pm - 9pm Full day Hair and Makeup Artist

Hair Extensionist for Noble Claim - Glen/Jed/Olta Film 

Above are a few examples of the extra work I have been involved over the course of my FMP time period. I have taken every opportunity which has come may way as I find it extremely beneficial to broaden your experience, knowledge and skills. I learnt something new every job I do which I can project into my own work. 

At the start of April I began to slowly create a website completely focuses on this magazine as an added extra, though I was not sure if I was going to use it in the final submission. I would spend half an hour maximum a day on this leaving enough time for other projects and the final print of the magazine. In retrospect I'm extremely glad I did this as I was not completely satisfied with the final print and look of the magazine. 

Below is a copy of my original timetable: