I have researching into magazine that are about beauty, fashion and hair styling. Most of ones that I have found within the mainstream media e.g. Vogue Beauty, Elle Beauty, all focus on trends and colours which are in in that particular season. Though the quality of the imagery and the beauty looks which are shot are stunning, the kind of magazine I am aiming to create is about more than just the look of the images but about the concept behind them. Why has the makeup been done like that, what does the hair symbolise? I want the audience to read through my work and take something away from it. Whether this be a feeling, good or bad. Can they relate to it? Have they been offended, influenced or has it not made them think about anything at all...
The main focus is on each editorial - the images, what they mean and how they make you feel. Though the words that will accompany them will be very important too.
Other magazine which comment upon beauty and makeup have columns accompanying them taking about fashion weeks, what is in and what is not. Gossip columns. Makeup tips and tutorials. I want to create a sort of diary - a narrative - something you can read through and feel as though you are experiencing each emotion and seeing the makeup and hair as an art form.
I want to create a magazine that shows products as well to show how each look has been created.
Influences of styles have come from i-D magazine as they combine music, fashion, art and culture. Their columns are interesting and they layout is simplistic yet stylish and effective.
POP magazine - this particular issue is about fashion love and art
I am looking to use typography and have the style of each editorial similar to this one - the inside of of i-D magazine as it is illustrative and artistic.
The target market which I have found this magazine would go to would be aspiring hair and makeup artists, hair makeup artists themselves, photographers - those within the industry and working towards being in the industry. Artistic people, makeup lovers, fashion lovers and photography lovers.
Due to this particular issue - the heart break issue - the target market would be around the ages of 18 to 25 both male and female.
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